Accidentally on purpose

Starting a PR agency by trusting your gut with Liv Dellanno of Mystik PR

Most founders spend months trying to figure out how to “get press.” But when Liv Dellanno stumbled into PR, it wasn’t part of a polished business plan—it was a gut feeling, a TikTok following, and a Google search.

Liv is the founder of Mystik PR, a modern press agency that works with emerging brands to land meaningful, measurable media coverage. In this episode, we talk about how she built a service-based business from the ground up: navigating rejection, trusting her instincts, and staying human in a world that rewards polish over personality.

We also unpack what PR actually is, when brands are ready for it, and why the difference between “visibility” and “traction” matters more than most people realize.

In this episode we talk about:

• What founders need in place before they invest in press

• The truth about rejection, client fit, and founder gut-checks

• Why putting yourself out there—again and again—is the real growth engine

Whether you’re a founder wondering when to invest in PR, a creative building a service-based business, or just navigating the highs and lows of going out on your own—this one’s for you. If you’ve ever felt like you’re making it up as you go, Liv and I assure you, you’re not alone.

Success rarely happens all at once. But Liv and I align on the fact that if you stay in motion, stay curious, and keep talking to people good things start to happen.

Connect with Liv:

https://mystikpr.com/

Instagram: https://www.instagram.com/mystikpr/

TikTok: https://www.tiktok.com/@mystikpr