For the stuff that doesn’t fit in the podcast

Watch a company get built in real time. Maddie publishes exactly what she did to build her beauty brand: the spend, the mistakes, the vendor calls, the parts her fiancé told her to take out.

Maddie also writes a trend report that tracks relevant headlines in the founder ecosystem so you can work around the shifts, not be impacted by them. Interviews with insiders tell you what happens behind closed doors, like what why your pitch isn’t working. And essays hold your hand through the parts of founding that hit you where it hurts, so you know you’re not alone.

And the comment section is where founders connect and learn from each other. Substack is the nicest corner of the internet.