Branding Without the Bullshit
Stacy Thal on Storytelling, Strategy, and Saying What You Mean
Stacy Thal is the kind of person you want in your corner—clear, grounded, and honest in a way that cuts through the noise. She’s built a career most people only dream about: writing for Francis Ford Coppola, working inside brands like Google and Walmart, and eventually buying a home for herself in San Francisco—one of the most expensive cities in the world to do so.
But Stacy’s story isn’t about flashy success. It’s about figuring out what you’re made of. Betting on yourself. And building something real—on your own terms.
In this episode, we talk about what founders need to build a brand that lasts: clear positioning, an emotionally resonant story, and the courage to not water it down. Stacy shares how to create a “minimum viable brand” (MVB), why most messaging falls apart under pressure, and how to make sure your creative work connects—with investors, customers, and teams alike.
Together, we cover:
The brand mistakes that still make her cringe
Why niching down isn’t a risk—it’s a differentiator
How to listen to your customers without losing yourself
The danger of rinse-and-repeat marketing (and how to stay sharp)
Stacy also shares how she found her way back to entrepreneurship—after layoffs, burnout, and years of chasing stability. Her story is a reminder that reinvention is always possible. That honesty is a superpower. And that “having your shit together” can look like showing up, day after day, with clarity, courage, and compassion.
This episode isn’t just for founders working on brand. It’s for anyone trying to carve a path that feels true—even if it takes a few tries to get there.
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