The founder’s guide to building consistency, online community, and trust with yourself
Jon Levesque spent three years posting every single Tuesday and Thursday without missing a day.
If he had vacations, he’d plan ahead. If he wanted a break, he built a backlog.
That level of consistency grew into a global community and a career at Microsoft and DocuSign.
But what happens when the community builder decides to start over?
After getting laid off in 2025, Jon went all in on his startup, Seeq, a creator monetization platform born out of his frustration with Yelp and his belief that travel creators deserve to get something in return for helping us plan our trips. Jon shares his founder journey which started with late-night Figma prototypes and gut-driven decisions. But, what I saw was a crash course in how to build trust with yourself and with your audience online.
We talk about the feedback loop of self-belief — how saying, doing, and proving to yourself that you can do hard things rewires your brain to keep going, even when it feels like you’re shouting into the void.
And we dig into the future of the creator economy. We’re living through a shift from the attention economy to the trust economy, where credibility and human connection are the real currencies of growth.
Jon breaks down the tactics every early-stage founder craves when it comes to building community versus building an audience (yes, they’re different — and you’ll hear me learn that in real time). We even use Mimir as an example, so you’ll hear me get real about my own creative process and where I’ve struggled to grow online.
This episode is more than the 5 steps to build an online community. This episode is for those seeking to realign their values in business, in audience building, and in ourselves toward something more human.
Connect with Jon:
https://www.jonlevesque.com/
Check out the full episode here. Or dive into The Well on Substack! Here you'll find more founder wisdom, and essays on entrepreneurship.
