Why your social media “strategy” isn’t working
Most founders sit down to post on social media and go completely blank. But I have good news! You don’t actually have a content problem, you have a clarity problem.
At my 9-5 creating content is easy because someone handed me the mission, I’ve learned the market well enough to know exactly what pain points we need to address and how our product solves them. The content writes itself.
That infrastructure: mission, audience, pain points, outcomes, etc. is the part founders skip. They start posting because it feels like that’s what you’re supposed to do, and you are. But content without the foundation is not a strategy, so it’s no wonder you feel confused.
That’s why I brought Emma Tessler on to the podcast. Emma Tessler is the founder of Ninety Five Media and has been in social media since 2015. She has worked with hundreds of brands and she does not pull punches. Every single piece of advice she gives in this episode is downstream of one question: does this actually serve your specific audience, or are you posting because it feels like progress?
In our convo we cover what to do in the first 30 days of posting, what metrics you should be focusing on and spoiler alert, it’s not comments or follower count. What successful founder content looks like, and why paid options should always come last.
There is also a moment where we talk about an important nuance that I need every early-stage founder to hear. Nobody cares about your values. Values are internal. Your mission is what converts because it names the problem you solve and the person you are solving it for.
Make sure you stay through to the end because Emma shares her marketing growth blueprint built specifically for early-stage founders who want an expert-led strategy they can execute on their own. If you are ready to stop throwing spaghetti at the wall, this episode is for you.
Listen to the full episode here
Connect with Emma:
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