with Arielle Loupos, Founder of Flower Girl

I don’t know about you guys, but I’ve always felt pulled to do things my way, even if everyone in my life was telling me the opposite.

I wonder if a lot of you listening have felt the same, where the playbooks, the growth hacks, the advice just doesn’t hit the way we thought it would?

Entrepreneurs’ brains work differently. We see paths that others don’t and that often means we have to go against the grain, even if that’s scary.

This episode is about what happens when you trust yourself enough to do things differently. At the most fundamental level — your body, your intuition, your customers — it’s all about trust.

I’m sitting down with Arielle Loupos. Her founder journey is a masterclass in restraint and trust.

Where other founders might’ve rushed an MVP to market, she spent two years testing her product by hand — learning textile science, cutting fabric samples herself, and wearing every prototype before ever selling a single pair.

Arielle’s the founder of Flower Girl, a new kind of period underwear rooted in education and intention. Her story is deeply personal — born out of frustration with the products on the market and a quiet but constant knowing that she was meant to build something better.

In this episode, we talk about what it means to build a product with intuition, why trust-based products demand a different kind of launch, and how cycle syncing helped Arielle build a business that works with her body, not against it.

You don’t build trust in a rush.

Not with your customers, and definitely not with yourself. Arielle’s story is a lesson in what happens when you give something the time it deserves.

Listen to the full episode.