Why doing good is a good business plan
with Christian LeFer, founder of Instant Non-profit
I am passionate about entrepreneurship because business is more than a product or chasing profit. I believe entrepreneurship is a vehicle for shaping the world we want to live in — because every choice we make as founders, from the products we create to the cultures we build, has a ripple effect. What we prioritize doesn’t just shape our companies, it shapes markets, communities, and even the expectations of the next generation of entrepreneurs.
In this episode, I sit down with Christian LeFer, founder of Instant Nonprofit, to talk about how purpose-driven impact can be baked into the DNA of a business from day one. Christian shares his journey, from discovering the barriers that keep founders from starting nonprofits to creating a platform that makes impact more accessible for everyone.
The truth is, the market is changing — customers and employees want to align with businesses that stand for something more than profit. And investors want more than a product, they want a founder with a why that will take them through the hard times.
Christian and I get into why “nonprofit” doesn’t mean “no money,” how doing good can actually strengthen your bottom line, and why culture, leadership, and values matter just as much as strategy.
At its core, this conversation is about making impact part of entrepreneurship — not an afterthought. Because the reality is, weaving purpose into your business isn’t just the right thing to do, it’s becoming the competitive thing to do.
